A lot of people ask us why we didn’t go straight for all the big accounts and major national advertisers when it came to promotion through our in-store signage systems.

That’s a great question.  I guess the quick answer would be “Because the system was birthed out of a need to support the local businesses that support the independent supermarkets we’re partnering with.” 

It’s a interesting and encouraging to know that local independent business owners will more-often-than-not support other independent businesses in their community.  Many IGA supermarkets have been asking, “What can I do to give a little back and support my local plumber, hair dresser or retailer?” 

Our solution connects community and brings local businesses to the check-out areas - leveraging off the supermarket’s enourmous weekly foot traffic.   An average of around 12,500 people pass through our store’s check-outs every week.