Generally Australia sits behind the US in terms of advertising trends and the adoption of new advertising mediums.

It’s for that reason we have a great deal to gain from the success of digital signage screens and out of home TV networks in the US.

Here’s a great artical from Digital Signage Today on the gaining popularity and adoption of digital signage in the marketplace.

http://digitalsignagetoday.com/article.php?id=21070&f=1