Although digital signage is fairly new to Australia, it’s been in the US and Europe for some time. 

We often get asked, “How effective is it?”  or  “How do I know I’m getting bang for my buck?”

A recent study has shown that digital advertising ranks highest in the areas of:

• Uniqueness
• Interestings
• Captivating

http://www.bizcommunity.com/Article/196/188/28090.html is the place to find more information.