Seth Godin, marketing guru, writes:

You’re boring

If the marketplace isn’t talking about you, there’s a reason.

If people aren’t discussing your products, your services, your cause, your movement or your career, there’s a reason.

The reason is that you’re boring. (I guess that’s what boring means, right?) And you’re probably boring on purpose. You have boring pricing because that’s safer. You have a boring location because to do otherwise would be nuts. You have boring products because that’s what the market wants. That boring staff? They’re perfectly well qualified…

You don’t get unboring for free. Remarkable costs time and money and effort, but most of all, remarkable costs a willingness to be wrong. [There's more in an interview I just did with John.]

Remarkable is a choice.

Generally Australia sits behind the US in terms of advertising trends and the adoption of new advertising mediums.

It’s for that reason we have a great deal to gain from the success of digital signage screens and out of home TV networks in the US.

Here’s a great artical from Digital Signage Today on the gaining popularity and adoption of digital signage in the marketplace.

http://digitalsignagetoday.com/article.php?id=21070&f=1

To compliment LOEX’s fantastic screen placement in supermarkets, we’ve been working hard to bring even more relevant content to the  millions who see our screens every year.

Regg.TV was built and launched with our new screen layout last week.  Customers can now visit www.regg.tv to find more information on the local businesses and local community events being promoted.

See a demonstration video of the new layout below.  It includes the current time, weather, 2 day forecast, store information and more.

 

 Flash Video: Play Now | Play in Popup | Download

Although digital signage is fairly new to Australia, it’s been in the US and Europe for some time. 

We often get asked, “How effective is it?”  or  “How do I know I’m getting bang for my buck?”

A recent study has shown that digital advertising ranks highest in the areas of:

• Uniqueness
• Interestings
• Captivating

http://www.bizcommunity.com/Article/196/188/28090.html is the place to find more information.

A lot of people ask us why we didn’t go straight for all the big accounts and major national advertisers when it came to promotion through our in-store signage systems.

That’s a great question.  I guess the quick answer would be “Because the system was birthed out of a need to support the local businesses that support the independent supermarkets we’re partnering with.” 

It’s a interesting and encouraging to know that local independent business owners will more-often-than-not support other independent businesses in their community.  Many IGA supermarkets have been asking, “What can I do to give a little back and support my local plumber, hair dresser or retailer?” 

Our solution connects community and brings local businesses to the check-out areas - leveraging off the supermarket’s enourmous weekly foot traffic.   An average of around 12,500 people pass through our store’s check-outs every week.

Meet Reggie Star. 

He’s our new Mascot and will be appearing more and more on our screens.  You may have noticed him on our weather slides and you’ll be seeing even more of him as we launch our new version in the coming weeks.

LOEX are installing digital signage screens at supermarket checkouts. 

In fact, we’re not just installing these signage systems, we’re connecting local businesses and community groups to the local community through a simple and highly effective medium.

How many people are we reaching?  Right now - Around 100,000 per week view our screens as they wait at check-outs across our stores in Queensland.

It’ll be at least double that amount by year end.